Kramer Guitars(KRAY-MUR) is an American manufacturer of electric guitars and basses. Kramer produced aluminum-necked electric guitars and basses in the 1970s and wooden-necked guitars catering to hard rock musicians in the 1980s; Kramer is currently a division of Gibson Guitar Corporation. Kramer was one of the most popular guitar brands of the 1980s and the best-selling brand of 1985 and 1986.[1] At the height of its popularity, Kramer was considered a prestige instrument and was endorsed by many famous musicians of the day, including Eddie Van Halen, Richie Sambora, Mick Mars, Jennifer Batten, Tom Morello and Vivian Campbell. [1]Early-to-mid 1980s
A chance encounter between Dennis Berardi and Eddie Van Halen's managers on an airplane flight set the foundation for Kramer's meteoric rise in the 1980s. Eddie was interested in a tremolo that stayed in tune, which the Rockinger system offered. A meeting between Eddie Van Halen and Kramer execs took place, and Eddie was sold. At the meeting, he reportedly quipped that he would help make Kramer the "#1 guitar company in the world."
By 1983 the Rockinger tremolo (sometimes dubbed "The Eddie Van Halen tremolo") had been widely replaced by the Floyd Rose system. In addition, Kramer once again offered Schaller tuners on their guitars, tapping Schaller to produce Floyd Rose tremolos as well. Kramer was the only guitar company offering Original Floyd Rose tremolos stock on their production guitars, a competitive advantage of Kramer over other guitar manufacturers of the period.
In late 1983 Kramer switched from the "beak" headstock design to the Gibson Explorer-like "banana" headstock design. This distinctive look also helped rank Kramer highly with guitar enthusiasts. One notable Kramer guitar was the Baretta model, which was a single-humbucker instrument similar to guitars Eddie Van Halen used on stage. The Kramer Baretta was the flagship of the Kramer line and helped popularize the single-pickup 1980s guitar design.
By late 1985 Kramer began installing Seymour Duncan pickups in its guitars, in favor over the more vintage-sounding Schaller pickups. When the sales figures came in, Kramer was the best-selling guitar brand of 1985.
In 1986 Kramer switched to the radically drooped "pointy headstock" design, no doubt influenced by the pointy designs of Jackson/Charvel and other manufacturers such as HamerWashburn. Schaller locking tuners, Floyd Rose tremolos, Seymour Duncan pickups and exciting graphics by talented factory artists such as Dennis Kline helped propel Kramer to become the best-selling guitar brand of 1986. and
[edit] Late 1980s
Kramer continued its success into the late 1980s, with the majority of hard rock and glam metalMick Mars to Whitesnakes' Vivian Campbell being major endorsees. Almost every guitarist in the late 80's had at least one Kramer in their arsenal.[citation needed] artists from Mötley Crüe's
By 1987, Kramer was using ESP Guitars exclusively for manufacturing its necks and bodies. The "American Series" of instruments were ESP parts, assembled in Neptune, New Jersey. The Striker and Aerostar series were made completely in Korea, while the Focus series was made and assembled by ESP Guitars. Some early Focus guitars were also made in Japan by the Matsumoku company.
The first sign of trouble came in 1987, when a massive labor strike hit Korea. At this time, Kramer was starting to fall behind on its orders to guitar stores. Kramer was also becoming overextended financially due to artist endorsement deals, advertising, and royalties to Floyd D. Rose.
In addition, Kramer embraced the excess of the late 1980s--producing slick and fluorescentbrand. Similarly, the image of the Kramer brand was being tarnished by an influx of Striker and Aerostar guitars--made cheaply and with cheap components. guitars, losing its thought leadership in the guitar manufacturing arena, and damaging the image of the
By 1989, Dennis Berardi had started Berardi/Thomas Entertainment, Inc--an artist management company. Seeing promise in a young band out of the Soviet Union, Gorky Park, BTE started managing the group. To help promote the band, the infamous "Gorky Park" guitars were made, reportedly to be given to guitar dealers as promotional pieces. BTE banked on the Gorky Park guitars to help promote the group. When the Russian band achieved only a mild measure of success, this was a significant, and final blow to the first incarnation of the Kramer company.
[edit] 1990-Present
The original Kramer company effectively came to an end in 1990, mostly due to financial problems. The company had been spending huge amounts on advertising and endorsements, and then lost a lawsuit with Floyd D. Rose over royalties. A notorious firesale of surplus necks, bodies and hardware was held out of New Jersey.
By 1995, Henry Vaccaro owned the Kramer brand; in addition, he was the only one of the original partners interested in continuing in the guitar business. He tried one last time to produce Kramer guitars from surplus parts, in the Neptune plant, but only a few hundred were made. Henry Vaccaro started making aluminum-necked guitars under the name Vaccaro Guitars, but that, too, was short-lived.
In 2005 the original founder and namesake of Kramer Guitars, Gary Kramer, has started his own guitar company: Gary Kramer Guitars. In 2007, the original service manager of Kramer Guitars, legendary luthier Paul Unkert started his own guitar company, featuring designs reminiscent of aluminum-era Kramers: Unk Guitars.
The Kramer brand was sold out of bankruptcy to Gibson Guitar Corporation. Gibson's EpiphoneMusicYo.com Website. Encouraged by the resurgence of interest in the Kramer brand, Epiphone has been reissuing classic Kramer models, including the "1984 Model;" (a homage to Eddie Van Halen's famous "5150" guitar used from 1984-1991) the "Jersey Star;" (a homage to the Richie Sambora signature 1980s Kramer) and most recently, the "1985 Baretta Reissue (A standard slant-pickup Baretta)". These high-end instruments are assembled in the USA from American components. division has produced guitars and basses under the Kramer brand since the late 1990s, mostly factory-direct through the
In 2007, a Kramer Striker controller was created for Guitar Hero III for the PS2, under a licensing agreement with Gibson Guitar Corporation. A Kramer Focus was also available as an in-game guitar, as was one of the earlier aluminum neck model Kramers. The Kramer Fatboy has been featured in Guitar Hero III: Legends of Rock and Guitar Hero Aerosmith.
The Internet greatly helped fuse the interest of Kramer collectors around the globe. In the mid 1990s, pioneering sites Kramer Krazy, by Terry Boling, and Kramermaniaxe, by Mike Mojabi helped spark a renewed interest in these instruments. Beginning in 2002, VintageKramer.com, by Mike Wolverton, and KramerForum.com, by George Tarnopolsky, have become the primary voice of Kramer Musical Instruments enthusiasts worldwide.
Original Kramer guitars are now highly collectable, after being considered undesirable in the early-mid 1990s. They regularly fetch high prices on eBay and other auction sites. Kramer collectors hold a Kramer Expo every year in Nashville, Tennessee, near the Gibson plant, and also annually in locations around Europe, to showcase and celebrate Kramer guitars.
